Building a team of thinkers, analysts, problem-solvers.
Interested in joining LIIMRA Partners? We're hiring researchers, data engineers, evaluators, and community-engagement specialists who want their work to land in real decisions.
Canada · Research · Analytics · Evaluation
Turn data into decisions that matter.
A Canada-based research and analytics firm specialising in rigorous research, advanced data analytics, and comprehensive monitoring and evaluation — including performance measurement and net-impact analysis — to generate evidence-based insights and quantify programme impact.
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Why decisions fail
Poor decisions create a chain reaction.
When organisations move without evidence, even well-intentioned strategies fall short. Then time and resources go into course-correction instead of progress. We help you get it right the first time — by grounding every decision in data, not assumption.
Good Data + Good Analysis = Good Decisions
The LIIMRA equation
From fragments to clarity
Our team turns scattered data into practical analytics
Visual solutions that move your strategy forward, not sideways. Every chart, every recommendation, every methodology footnote — designed to be acted on.
The cost of skipping evidence
A chain reaction of wasted spend
Decisions made on intuition compound. Each correction costs more than the original could have, and the credibility of the next decision drops with it. Evidence is the cheapest insurance you can buy.
Our approach
Evidence, outcomes, strategy.
Three disciplines, one engagement. We combine research, evaluation, and intelligence so the brief that lands on your desk is built to be acted on — not filed away.
01
Evidence you can act on
We combine research expertise with advanced analytics to deliver clear, reliable insights — tailored to the decision you're trying to make.
02
Measuring outcomes & impact
Programme evaluations and net-impact analyses tell you what is working, what is changing, and where to focus next — not just what got done.
03
Insights for strategic growth
From trends analysis to performance metrics — we transform complex data into practical recommendations leadership can defend.
Core practices
0 Collection, engineering, analytics, geospatial, evaluation, and multicultural engagement — one continuous evidence pipeline.
AI & data offerings
0 AI research, automation, customer insights, predictive analytics, strategy consulting, and AI security — built on a research-first foundation.
Sectors served
0 From municipal government to internationally funded academic programmes — every engagement starts with the decision in mind.
The Practice
Six methods. One discipline.
Every engagement runs through the same audit-grade pipeline. You see every step — and the methodology footnotes are publication-ready by default.
Fieldwork that reaches the hard-to-reach
High-quality primary research with a specialism in underrepresented populations — surveys, qualitative interviews, focus groups, and administrative-data integration that lifts sample quality where conventional methods fall short.
- Multicultural field team
- Survey instrument design
- Focus groups & interviews
- Administrative-data integration
Big-data architecture at organisational scale
Models and infrastructure that let your team make faster, better-informed decisions — not one-off analyses, but data systems that compound long after the engagement closes.
- Pipeline design
- Warehouse modelling
- ETL automation
- System integration
Causal inference, predictive modelling, dashboards
Statistical rigour — segmentation, forecasting, dashboards, and qualitative text analysis that surface the human context behind the pattern.
- Causal inference
- Predictive models
- Segmentation & forecasting
- Interactive dashboards
Mapping that finds the gap
Spatial analysis integrating geospatial layers with survey and administrative data — surfacing regional trends, clustering, and catchment gaps invisible in tabular reports.
- Regional trend detection
- Cluster analysis
- Catchment modelling
- Census & ADA overlays
Net-impact, not vanity metrics
Systematic monitoring & evaluation, theory-of-change frameworks, and counterfactual modelling that quantify what your programme actually changed.
- Theory-of-change frameworks
- Indicator definition
- Counterfactual modelling
- Year-three follow-up
Engagement built for Canada's actual demographic reality
Multicultural research and engagement consulting — for organisations whose mandates depend on reaching newcomer, Indigenous, and ethno-cultural communities with methods designed for them, not retrofitted to them.
- Strategy design
- Implementation support
- Community partnership
- Outcome measurement
Our clients
A diverse portfolio of partners.
We work across five core sectors — each with their own evidence needs, decision cycles, and accountability expectations. LIIMRA provides services across all of them.
01
Governments
02
Non-profit organisations
03
Communities & individuals
04
Businesses
05
Academic & research institutions
From scoping question to defensible recommendation.
Every brief follows the same evidence ladder. Six rungs from question to recommendation, each documented, each defensible, each available to the audit trail.
1. ScopingName the decision. Define the population. Set the success criteria.
Wk 1Discovery
2. System designPick the methods. Build the data infrastructure. Pre-register hypotheses.
Wk 2–3Design
3. FieldworkReach the underrepresented sample. Multicultural team. PIPEDA-clean intake.
Wk 4–7Collect
4. AnalyticsCausal inference, predictive models, GIS overlays, text analysis.
Wk 8–10Model
5. Net-impactCounterfactual against pre-intervention baseline. Refreshed quarterly.
Yr 1–3Track
6. BriefPlain language, methodology footnotes, recommendation that maps to a decision.
Wk 11Deliver
Rigour
Defensible by default.
The standards we work to so that briefs land in legislation, stand up to FOIP disclosure, and survive peer review.
OCAP®✓
First Nations data
PIPEDA✓
Federal privacy
FOIP✓
Alberta · disclosure
IRB✓
Ethics review
SOC 2✓
Type II posture
ISO 27001✓
Info security
Why is this important?
Prepare thoroughly.
Analyse carefully.
Act confidently.
Making decisions without evidence is risky. We promote a smarter approach.
"
Evidence, not assumption, should drive every decision.
Selected Research
Research that scales.
From AI-powered customer feedback at enterprise scale to internationally funded fairness-in-AI work — our portfolio spans applied analytics, ethics, and behavioural data science.
Qatar National Research Fund
QNRF-funded AI and machine-learning research on behavioural analysis, social-data analytics, and AI-driven information systems — published collaborations across applied AI and digital intelligence.
Read full briefML
Behavioural modelling
NLP
Language systems
Int'l
Multi-jurisdiction
8+
Project credits
Selected from eight active projects.
Vodafone Spain
AI and NLP research on communication analytics — scalable language systems at enterprise scale.
NLPLanguage models
Fair & transparent AI
Methods for building fair, transparent, trustworthy AI — explainable ML and responsible-AI methodologies.
EthicsResponsible AI
Fake-news detection
AI models for detecting misinformation, fake news, and conspiracy theories — content credibility at scale.
NLPTrust signals
AI-powered feedback
Intelligent systems analysing millions of survey responses with AI/NLP — sentiment + concern detection at scale.
ScaleMillions of responses
Social media intelligence
Advanced systems monitoring online conversations and digital-behaviour patterns — large-scale text analytics with trend detection.
MeshDigital trends
Have a question, or a project in mind?
Let's start the conversation. A short scoping call — we'll listen for the decision, propose the method, and tell you honestly if we're the right team.